Basics of Markets & Investing

Foundational concepts covering why markets exist, why people invest, how ownership works, and how capital grows over time.

12 topics
Beginner

Why People Invest

Inflation, compounding, opportunity cost, and why long-term investing is often necessary to grow purchasing power.

6 min read
Beginner

Saving vs Investing

When to prioritize safety and liquidity, and when to accept volatility in pursuit of higher long-term returns.

6 min read
Beginner

Risk and Return: The Basic Trade-Off

Why higher expected returns usually come with more uncertainty, deeper drawdowns, and a wider range of outcomes.

7 min read
Beginner

The Power of Compounding

How reinvested returns can create exponential growth over time and why time in the market matters.

6 min read
Beginner

What Is a Stock?

A plain-language explanation of equity ownership, voting rights, dividends, and capital appreciation.

5 min read
Beginner

What Is a Bond?

How debt instruments work, what issuers promise, and how maturity, coupon, and credit quality affect investors.

6 min read
Beginner

How Stock Markets Work

Exchanges, buyers and sellers, listed companies, price discovery, and the role of broad market indices.

8 min read
Beginner

Primary Market vs Secondary Market

How new securities are issued to investors and how those securities then trade among investors afterwards.

6 min read
Beginner

Investing vs Trading

A comparison of time horizon, decision-making style, turnover, risk profile, and performance expectations.

6 min read
Beginner

Types of Market Participants

Retail investors, institutions, brokers, market makers, regulators, issuers, and how each affects market behavior.

5 min read
Beginner

What Moves Prices in Financial Markets?

Supply and demand, earnings expectations, interest rates, news flow, liquidity, and investor sentiment.

7 min read
Beginner

Bull Markets, Bear Markets and Corrections

How market cycles are described, why trends persist, and what these phases usually feel like in practice.

6 min read